What are three drawbacks of a word-of-mouth campaign?
What will be an ideal response?
(1) it is difficult to control the situation and message, (2) there is an inability to
quantify everything associated with such a campaign making it appear "soft", (3) the chaining
process of getting the message from person A to person Z is much slower
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Selective attention is the tendency of listeners to focus on aspects of a message they agree with and to
dismiss aspects of a message they disagree with. Indicate whether the statement is true or false
Cory is crazy about Lori. He cannot live without her. He spends all his time with her, and when she isn't around, he gets very depressed. Cory is experiencing _______ love
a. eros b. storge c. mania d. agape
The persuasive speech to convince often ends with a challenge which
a. asks listeners to act on the issue b. summarizes the main numerals of the speech c. asks listeners to change their minds d. none of the above.
In 1734, New York Weekly Journal publisher ________ was jailed for publishing "scandalous libels" about the governor of Massachusetts. Nonetheless, it established the fact that a popular paper could challenge authority.
A. Peter Zenger B. John Campbell C. Benjamin Franklin D. James Franklin