Using ethnocentrism when dealing with coworkers from other cultures is most appropriate in a U.S. based environment
Indicate whether the statement is true or false.
Answer: False
Explanation: Cultural understanding will help you avoid misinterpreting the verbal and nonverbal communication of colleagues and customers who do not share your culture. It will also help you to avoid displaying ethnocentrism—an inappropriate belief that your own culture is superior to all others. People who are ethnocentric are often trapped by cultural stereotypes—oversimplified images or generalizations of a group.
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Which of the following is true of licensing as a form of global market entry?
A) A company can expand its market reach with almost no capital or marketing costs. B) It allows a licensor to directly involve in the overseas market and user's needs. C) It can restrict the growth of domestic competitors in an overseas market. D) A company's resources cannot be exploited by another company.
Pacific Bank pays a 4.50% nominal rate on deposits, with monthly compounding. What effective annual rate (EFF%) does the bank pay?
A. 3.72% B. 4.13% C. 4.59% D. 5.05% E. 5.56%
When compared to the other Kano model requirements, the attractive requirements have the least influence on customer satisfaction
Indicate whether the statement is true or false
Which of the following is a pretest method for measuring advertising effectiveness that is conducted in a laboratory setting?
A. inquiry tests B. single-source systems C. association measures D. recognition tests E. physiological measures