When active-audience theorists say that audience members are often obstinate, they mean that content consumers are ___________
a) open to media influence
c) impervious to influence
d) very knowledgeable
c) impervious to influence
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If in reviewing the researcher finds that the findings of two studies are
exactly opposite to each other. The reviewer should: A. report both findings B. report neither finding C. report the finding that is most consistent with what the researcher has found. D. report only the more recent finding.
______ is expressing a feeling or showing a characteristic that is not present.
A. Delaying the inattentive time B. Displaying absent attributes C. Delaying the inevitable D. Deferring the present
After examining the bivariate relationship between years of schooling and knowledge about politics, Dr. Bushhead controls for hair color. He finds that the relationship in partial tables is identical to the bivariate tables
In the elaboration paradigm, this is a(n) A) identification pattern. B) explanation pattern. C) replication pattern. D) specification pattern. E) interpretation pattern.
Secondary agency settings are characterized by the presence of a variety of professional staff.
Answer the following statement true (T) or false (F)