When returning after expatriation, what can the U-Curve be extended to?
a) O-Curve
b) UR-Curve
c) W-Curve
d) G-Curve.
c) W-Curve
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When pitching a story idea, never believe
A) a connector could be sincerely interested in your story. B) that non-media connectors are nearly as effective communicators as traditional media. C) that public relations can do a better job than advertising. D) anything you say is off the record. E) you are different than anyone else with a message to send.
As China's production of exportable goods increases, Chinese workers have more money to spend on consumer items. Other developing countries are experiencing the same growth. Which type of trend does this represent?
A. Economic B. Sociocultural C. Global D. Demographic
Giant electronic signs that incorporate movement, color, and flashy graphics to grab attention in high-traffic areas are known as _____.
A. stock posters B. bulletin structures C. brand trains D. standard billboards E. spectaculars
The credit crisis is mostly attributed to the use of: a. strict criteria applied by mortgage originators
b. liberal criteria applied by mortgage originators. c. very tough credit ratings applied to mortgages. d. fixed-rate mortgages with long terms to maturity.