Psychographics describe things such as ________

A) income and gender
B) opinions and attitudes
C) age and race
D) A and C
E) all of the above


Answer: B

Communication & Mass Media

You might also like to view...

Describe the basic elements of composition for the content of presentation aids Which following type of presentation aid is most effective at showing individual parts in a whole?

A. a bar chart B. a line graph C. a pie chart D. a map E. none of these choices

Communication & Mass Media

Which statement does NOT sound like a speaker is establishing their credibility?

A) "As a graduate of the Harvard School of Medicine, I can attest to the quality of education you would receive at this fine institution." B) "Two years ago, I was attacked in my home, so I know first-hand about the problem of home invasions." C) "Today I want to talk about the problems, causes and solutions to the healthcare crisis we have in the United States." D) "I have researched the New England Journal of Medicine, where I found articles on this subject."

Communication & Mass Media

You are conducting an online search about campus crime, but you are having trouble finding relevant information because so many of your results discuss crime or campus, but not both together. To get better results, you should

A. place a dash between the words campus and crime. B. use word stemming by placing a single quote mark after campus and crime. C. place campus crime in parentheses. D. place campus crime in quotation marks.

Communication & Mass Media

As your textbook states, it is usually a good idea to write your entire speech on PowerPoint slides so your audience can read along with you.

Answer the following statement true (T) or false (F)

Communication & Mass Media