In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as ________, are young, enthusiastic, and impulsive consumers who become excited about new possibilities but are equally quick to cool.
A. Makers
B. Thinkers
C. Achievers
D. Believers
E. Experiencers
Answer: E
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