Compare and contrast social exchange theory and equity theory. Illustrate your ideas through examples

What will be an ideal response?


Answer: Social exchange theory claims that you develop relationships that will enable you to maximize your profits, a theory based on an economic model of profits and losses. Equity theory uses the ideas of social exchange but goes a step further and claims that you develop and maintain relationships in which the ratio of your rewards relative to your costs is approximately equal to your partner’s.

Communication & Mass Media

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Nadia manages Calcio Mundial, a worldsoccer website, and doesn't want the website to be a place where visitors have to scroll through a linear document. She wants it to be more creative

So, she designs a webpage that sends the visitors in a specific direction. Which technique did Nadia use for the website? a. Branching b. Web designing c. Blogging d. Musing

Communication & Mass Media

Morgan is going to give a presentation on how to prepare a tax return. Which of the following would

constitute a suitable thesis statement for Morgan's presentation? A) to inform the audience about how to prepare a tax return B) Preparing a tax return is a fairly simple process, if you know what documents you need. C) I want to convince my audience that they can prepare their own tax returns. D) an informative speech on the IRS

Communication & Mass Media

Effective speakers come across as genuinely interested in communicating with their audiences

Indicate whether the statement is true or false

Communication & Mass Media

CHOOSE ALL THAT APPLY. How does the selection of ringtones provide meaning to the construction of identities?

a. They often announce your preferences to others about your choice of music or selected dialogue. b. They signal to others that you do not want to draw attention to yourself. c. They often provide humor. d. They are based on how a person wants to be perceived by others.

Communication & Mass Media