Distinguish between positively and negatively framed health messages. Illustrate with hypothetical health messages as examples. When is each type of message most appropriate?
What will be an ideal response?
Students' examples may vary.
The answer should contain the following elements:
Positively framed health messages suggest that a change in behavior will lead to a gain; they emphasize the benefits of a health-related behavior. One example might be a cigarette package warning stating that "Quitting smoking now can extend your life expectancy."
Negatively framed health messages indicate what you can lose by failing to perform a health-related behavior. One example might be a cigarette package warning stating that "Continuing to smoke greatly increases the risk of emphysema."
Positively framed messages are most appropriate for motivating preventive health behavior; negatively framed messages are most effective in producing behavior that will lead to the detection of a disease.
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