Mahalia is a pop star with a large Twitter following. While she knows her fans like reading what she posts, she can’t be certain that everyone will enjoy her posts or not be offended by them because she doesn’t know them personally. This lack of knowledge on Mahalia’s part is an example ofthe phenomenon known as _____.

a. collapsing contexts
b. social presence
c. media richness
d. spreadability


Answer: a. collapsing contexts

Communication & Mass Media

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Which question about the occasion of a presentation requests

information about protocol? a. Why is the audience assembled? b. Why are you speaking on this occasion? c. What does the audience expect for this occasion? d. What is appropriate for this occasion? e. What will enhance my credibility?

Communication & Mass Media

All of the following contribute to the difference between a cluster of people and a small group EXCEPT

a. a common purpose. b. a connection with each other. c. a set of similar likes/dislikes . d. an influence on each other.

Communication & Mass Media

In some stations, the production equipment may be hand-me-downs from the on-air control room

A. TRUE B. FALSE

Communication & Mass Media

_____ is the stage of listening in which an individual interprets the messages associated with sounds or what the sounds mean

Fill in the blank(s) with correct word.

Communication & Mass Media