If a customer returns merchandise which has already been paid for, the retailer may give either a cash refund or a credit on account
a. True
b. False
Indicate whether the statement is true or false
True
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Buzz marketing can be compared to a virus. The inoculation stage:
A) involves the product being adopted by the early majority B) involves the product being used by a few innovators or trendsetters C) corresponds to the product being introduced D) involves widespread use of the product
A negotiated transfer price
a. is one that is bargained for between the managers of the buying and selling divisions. b. would not be based on a product market price that has been reduced through bargaining by division managers. c. could never be used in an agreement based on standard costs and a profit margin. d. is usually developed by lawyers following defined legal procedures.
__________ is ongoing education to improve knowledge and skills for present and future jobs.
A. Assessment B. Experience C. Training D. Employee development E. Mentoring
Two models that firms can use to measure perception gap are ______.
a. the RATER model and the GAP model b. the Du Pont model and the Monsanto model c. the Consumer model and the Producer model d. the Government model and the ISO model