Public relations tactics ________
A) are specific milestones that measure toward achievement of a goal
B) are generalized statements of what you want your plan to achieve
C) are the specific actions outlined in a public relations plan
D) are the first thing developed in public relations planning
E) usually involve creative ideas that don't cost anything to implement
Answer: C
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Karen wants her audience to see her as someone who has integrity. Which of the following
tips would help her achieve that goal? A) be fluent B) indicate your qualifications C) establish rapport D) establish a common bond
In a________ organization, the overall business goals are established by management, but work unit goals are established by team members
a) team-base b) high-reliability c) self-managing d) long-standing
Which of the following statements represents the best paraphrase of "if we don't get this job done on time, the boss will be furious"?
a. "Who cares? We're doing the right thing. Right?" b. "Don't worry. As long as we stick together we'll be okay." c. "You seem very worried about the boss's reaction to completing this project on schedule. Am I right?" d. "You don't have any confidence in our group's ability. Do you?" e. "How do you know the boss will be furious?"
Speakers should keep all of the following in mind when using humor to capture audience attention except
a. it should be relevant to your topic. b. it should be appropriate to the occasion. c. it should be brief to avoid upstaging your message. d. all of the above should be kept in mind.