If Kashi, the maker of Go Lean breakfast cereal, wants to know what percentage of customers examine product labels before making a product selection in the grocery store, it can best gain this information through

A. focus groups.
B. mail surveys.
C. personal interviews.
D. observation.
E. mall intercepts.


Answer: D

Business

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When bonds are sold at face value between interest dates, the result is a debit to the Cash account that

a. equals face value. b. depends on the circumstances. c. is less than face value. d. exceeds face value.

Business

The unemployment level is determined by the number of unemployed persons divided by the ________

A) total population B) adult population C) aggregate labor force D) total number of employees in the private sector E) total number of employees in the public sector

Business

Conference Hotel Changes You manage a large hotel that is used by organizations and businesses for meetings and conferences. A recent storm has damaged part of your hotel which means that you have fewer rooms available for meetings. You now have nearly

20 percent fewer guest rooms for conference participants and four less meeting rooms for smaller sessions. You estimate that room repairs will take nearly a month, but the Association of Intercultural Studies is scheduled to arrive for a three-day conference in two weeks and has booked all rooms. Now there are not enough rooms for the conference. Required: As manager of the hotel, write a letter to the meeting manager for the association. Tell the manager the bad news regarding the damage to the rooms and provide an alternative of using rooms at a nearby hotel.

Business

BLW Corporation is considering the terms to be set on the options it plans to issue to its executives. Which of the following actions would decrease the value of the options, other things held constant?

A. The exercise price of the option is increased. B. The life of the option is increased, i.e., the time until it expires is lengthened. C. The Federal Reserve takes actions that increase the risk-free rate. D. BLW's stock price becomes more risky (higher variance). E. BLW's stock price suddenly increases.

Business