Creative briefs include information about:

a. The target audience
b. What you want the target audience to know, understand or feel
c. Key insight
d. All of the choices


d

Communication & Mass Media

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The authors, noting McClelland's research, note that a person with a high need to achieve:

A. Sets very difficult goals he or she probably cannot achieve B. Sets very easy goals to be sure she or he will be able to achieve them C. Sets moderate goals that can be achieved D. Sets no goals; this person is, instead, process driven

Communication & Mass Media

Which of the following types of supporting material will provide clarification in a speech but

will not add interest? A. Definition B. Example C. Comparison D. Illustration

Communication & Mass Media

Retention and repetition are two ways you can stimulate audience interest

Indicate whether the statement is true or false

Communication & Mass Media

Friendships are perceived as involuntary in individualist cultures

Indicate whether this statement is true or false.

Communication & Mass Media