One radio station transmits only rap music enjoyed by youth and another radio stations broadcasts only golden oldies enjoyed by elderly people. These is because these media organizations attempt to:

a. increase revenue streams
b. minimize expenses
c. attract people to niche audiences
d. minimize risk


c. attract people to niche audiences

Communication & Mass Media

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Your book can be used as tool for analyzing speeches

Indicate whether the statement is true or false

Communication & Mass Media

What are antonyms?

A) words that have opposite meanings B) the history of the development of words C) different words that have the same or nearly the same meaning D) images created verbally

Communication & Mass Media

Reporters should become skeptical not cynical

Indicate whether the statement is true or false

Communication & Mass Media

When Bella learns that her new neighbor Charlie is a florist, she assumes that Charlie is gay. In this instance, Bella's assumption is based on a

A. psychological characteristic. B. stereotype. C. casual observation. D. high-context culture.

Communication & Mass Media