When a physical product cannot easily be differentiated, the key to competitive success may lie in adding valued services and improving quality. Identify the six main service differentiators
What will be an ideal response?
The six main service differentiators are (1 ) ordering ease, (2 ) delivery, (3 ) installation, (4 ) customer training, (5 ) customer consulting, and (6 ) maintenance and repair.
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Start-up and organization costs for a corporation that is to operate a retail store would include the costs of
a. promoters' fees and printing stock certificates. b. advertising for a grand opening sale. c. the initial purchase of inventory. d. counters and racks to display merchandise.
Which of the following is used to describe the degree of error?
A. Weighted moving average B. Forecast as a percent of actual C. Mean absolute deviation D. Moving average E. Regression
What is considered the best visual aid to use during a sales presentation?
A. Customer testimonials B. A product manual C. Product videos D. Sample ads E. The actual product
________ argue that an act is ethically right if the performance of similar acts by all similar agents would produce the best results in society or has done so in the past
A) Humanists B) Act utilitarians C) Rule utilitarians D) Deontologists