What are the six main purposes of social media marketing strategies and tactics?
What will be an ideal response?
Generally speaking, nearly all social media marketing strategies and tactics can be grouped according to their main purpose:
1. Increase brand visibility through search-marketing techniques.
2. Apply content marketing strategies to grow customer engagement.
3. Utilize social media to promote brand-customer and customer-customer conversation about your brand.
4. Incorporate location-based marketing techniques to provide context to social interactions.
5. Activate customer advocacy by incorporating social media into loyalty programs.
6. Employ social media monitoring to listen to the voice of the customer.
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