Caitlin and her boyfriend have agreed that when they want to stop talking about a particular subject, they will say “muskrat” and the other will stop. What property of symbols does this illustrate?

a. arbitrary
b. abstract
c. literal
d. interpretive


a. arbitrary

Communication & Mass Media

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The imbalance between one's attitudes, beliefs, and values is called _____

A. political apathy B. cognitive dissonance C. self-talk D. ethos

Communication & Mass Media

Quintilian's ideal orator was ______

A) one who could rouse emotions to a feverish pitch B) one who could outwit an opponent C) an effective platform speaker D) a lover of wisdom and truth

Communication & Mass Media

The FCC historically has been reluctant to be a firm enforcer, in large part because of the complexities of its relationship to the U.S. Congress and to the media industries it is supposed to regulate. This has enabled many forms of media industries to do what political constraint response?

A. compliance B. ignore C. preemption D. interpretation

Communication & Mass Media

The theory that explains how we generate explanations for other people's behavior is

__________ theory. A) implicit personality B) impression formation C) attribution D) consistency

Communication & Mass Media