All of the following are difficulties associated with creating an actual advertising message EXCEPT:

A. replacing actors with computer-generated animation is ineffective since they are better able to translate a copywriter's message into ads with a fear, sex, or humorous appeal.
B. translating the copywriter's ideas into an actual advertisement is a complex process.
C. compensating actors is very expensive.
D. designing quality artwork, layout, and production for advertisements is time consuming.
E. shooting commercials in several locations for global campaigns has increased.


Answer: A

Business

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