In a short essay, describe the stages of developing a career in the marketing research industry. List at least four steps a student should take in order to properly prepare for a career in the marketing research industry
What will be an ideal response?
a. A career in research often begins with a supervisory position in fieldwork or data analysis. With experience, the researcher moves up to project management positions, resulting in director and eventually in a vice president-level position. The most common entry-level position in the research industry for people with bachelor's degrees is operational supervisor. Those with MBA or equivalent degrees are likely to be employed as project managers. A researcher entering the profession on the client side would typically begin as a junior research analyst (BBAs) or research analyst (MBAs).
b. To prepare for a career in marketing research, a student should do the following:
? take as many marketing courses as possible
? take courses in statistics and quantitative methods
? acquire computer and Internet skills
? take courses in psychology and consumer behavior
? acquire effective written and verbal communication skills
? think creatively
You might also like to view...
Which of the following statements is true?
A. Product costing is limited to manufacturing firms. B. All product cost numbers can be easily derived due to their objective nature. C. There is only one way to assign indirect costs. D. Relative profitability depends upon the way we assign costs and define outputs as successful or unsuccessful. E. Product costing is not used in financial accounting.
Firms keep supplies of inventory for which of the following reasons?
A. To maintain dependence of operations B. To provide a feeling of security for the workforce C. To hedge against wage increases D. To meet variation in product demand E. In case the supplier changes the design
Overplanning the tactics for each negotiation stage in advance of the negotiation is
A. not a good use of preparation time. B. on the list of ten "best practices." C. is the best use of preparation time. D. is a necessary part of preparation.
Any part of the ______ chain can be outsourced, including product design, raw material or component supply, manufacturing or assembly, logistics, distribution, marketing, sales, service, human resources, or other activities.
Fill in the blank(s) with the appropriate word(s).