The PR department of Smirnoff, Inc, sent an announcement to several journalists and reporters that its CEO was going to announce a merger. The PR department also specified that at the press meet, the CEO would answer questions

What is this type of announcement called?
a. Media alert
b. News release
c. Press release
d. News alert


A

Communication & Mass Media

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The organizational barrier where individuals and groups like the way things are and do not appreciate the value that change might bring is called

a) complacency b) uncertainty. c) silence. d) trust.

Communication & Mass Media

Why is the color-blind approach seen as a problem rather than a solution with regard to understanding prejudice?

What will be an ideal response?

Communication & Mass Media

Vocal, visual, tactile, and written are all types of _____, or media through which the message passes

A) channels B) messages C) transitions D) principles

Communication & Mass Media

Which of the following is NOT one of the common conflict metaphors identified in your textbook?

A. Conflict is a dance. B. Conflict is a game. C. Conflict is a hammer. D. Conflict is a war.

Communication & Mass Media