Increasingly, companies are finding that their markets are "hourglass shaped." What does this mean for consumers and for marketers?

What will be an ideal response?


Middle-market U.S. consumers are migrating toward both discount and premium products. Companies that miss out on this new market risk being "trapped in the middle" and seeing their market share steadily decline.

Business

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In the introduction to a presentation, the ______ introduces your topic and provides the general purpose of your presentation.

a. thesis statement b. attention getter c. transition d. preview

Business

Which statement is a useful guide for wiki users?

a. Keep formatting extremely simple. b. Don't write in first-person style. c. To start, put headings on a few blank pages. d. All three statements (a-c).

Business

Find the shortest route from Node 1 to Node 5

From Node To Node Distance 1 2 250 1 3 150 1 4 200 2 3 50 2 4 150 3 4 150 3 5 100 2 5 150 A) 200 B) 350 C) 250 D) 450 E) None of the above

Business

When a customer makes a deposit, the customer becomes a creditor, and the bank a debtor, for the amount deposited

Indicate whether the statement is true or false

Business