Product diffusion happens at different speeds, depending on the individual consumer and on the product itself.
Answer the following statement true (T) or false (F)
True
In order to become a commercial success, new products must spread throughout a market after they are introduced. That process is called diffusion. But diffusion clearly happens at different speeds, depending on the individual consumer and on the product itself. See 12-3: Innovation and the Product Life Cycle: Nuts, Bolts, and a Spark of Brilliance
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