Define the characteristics that distinguish e-marketing from traditional marketing.
What will be an ideal response?
The characteristics that distinguish e-marketing from traditional marketing are as follows:Addressability: the ability of the marketer to identify customers before they make a purchase.Interactivity: the ability of customers to express their needs and wants directly to the firm in response to its marketing communications.Accessibility: the ability for marketers to obtain digital information.Connectivity: the ability for consumers to be connected with marketers along with other consumers.Control: the customer's ability to regulate the information they view as well as the rate and exposure to that information.
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On November 1, Greenfield Corporation borrowed $55,000 from a bank and signed a 12%, 90-day note payable in the amount of $55,000 . If you assume 360 days in year, the November 30 adjusting entry will be:
a. Debit Interest Expense $550 and credit Cash $550. b. Debit Discount on Notes Payable $1,100 and credit Interest Payable $1,100. c. Debit Interest Expense $550 and credit Interest Payable $550. d. Debit Interest Expense $550 and credit Notes Payable $550.
Corporate strategy asks, ______?
A. which industries should we enter B. what products should we offer C. at what price should we sell these products D. in which markets should we advertise
Identify the system widely credited with helping to reduce by two years the time for the completion of the Polaris missile’s engineering and development program.
a. MRP b. PERT c. SCM d. ERP
Home Industries is considering replacing a machine that is presently used in its production process
Which of the following amounts represents a sunk cost? Old Machine Replacement Machine Original cost $55,000 $45,000 Remaining useful life in years 5 5 Current age in years 5 0 Book value $33,000 Current disposal value in cash $9,000 Future disposal value in cash (in 5 years) $0 $0 Annual cash operating costs $8,000 $4,000 A) $55,000 B) $33,000 C) $9,000 D) $45,000