In business, what does the term "vehicle" mean?
A) the specific transportation used in moving products into the marketplace
B) marketing research that companies use to determine consumer needs
C) the speed at which a strategic plan is developed, carried out, and evaluated
D) the marketing conduits between company management and consumers
E) the means companies use to get from their present state to some desirable future position
E
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A) determining reach, frequency, and impact B) selecting message execution style C) developing a compelling creative concept D) deciding on format elements E) planning a message strategy
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