Ads work better if the audience can identify with the spokesperson in the ad. This identification is derived from both the similarity of the spokesperson to the audience as well as the spokesperson's attractiveness
Indicate whether the statement is true or false
TRUE
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Mountain Gear has been using the same machines to make its name brand clothing for the last five years. A cost efficiency consultant has suggested that production costs may be reduced by purchasing more technologically advanced machinery. The old machines cost the company $100,000. The old machines presently have a book value of $60,000 and a market value of $6,000. They are expected to have a five-year remaining life and zero salvage value. The new machines would cost the company $50,000 and have operating expenses of $9,000 a year. The new machines are expected to have a five-year useful life and no salvage value. The operating expenses associated with the old machines are $15,000 a year. The new machines are expected to increase quality, justifying a price increase, and thereby
increasing sales revenue by $5,000 a year. Select the true statement. A. The company will be $20,000 better off over the 5-year period if it keeps the old equipment. B. The company will be $11,000 better off over the 5-year period if it replaces the old equipment. C. The company will be $12,000 better off over the 5-year period if it replaces the old equipment. D. The company will be $6,000 better off over the 5-year period if it replaces the old equipment.
Which virtue is based on appreciation of beauty and gratitude?
A. wisdom and knowledge B. transcendence C. temperance D. justice
A theory which predicts that retail institutions have identifiable stages from introduction to decline is _____
a. the retail life cycle b. the wheel of retailing c. scrambled merchandising d. rationalized retailing
According to the ‘Big Five’ personality factor theory, a person who is characterized as calm, self-satisfied, and self-secure would be someone who scores highly on the ____________ factor.
a. Extraversion b. Openness c. Agreeableness d. Emotional stability