What tactical approach is standard practice in PR campaigns to counteract noise?
a. repeat and reinforce messages
b. adhere to established guidelines
c. follow Schramm’s Model of Mass Communication
d. understand your audience
a. repeat and reinforce messages
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Dave Balter specializes in what type of marketing?
A) television commercials B) word-of-mouth C) sales promotion D) radio commercials
According to Social Judgment theory there are advantages to being vague in political campaigns about everything but:
a. which candidate to vote for b. the candidate’s political party c. the candidate’s position on international issues d. the candidate’s voting history
The following main points are arranged in ________ order.I. The philosophy of hacktivism revolves around free speech, human rights, and online civil disobedience.II. The objectives of hacktivism are to expose the corruption and inner workings of governments and corporations.
Fill in the blank(s) with the appropriate word(s).
Focus groups are typically randomly selected by organizations wishing to test a product or service
A. True B. False