After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is
A. the congruence between external and internal searches for product information.
B. a function of the manner in which the manufacturer of the product describes its attributes.
C. dissatisfaction with the purchase.
D. the establishment of criteria for comparing products.
E. doubts that occur because the buyer questions whether the decision to purchase the product was right.
Answer: E
You might also like to view...
Which of the following features are present at the ecosystem level?
A. energy flow that begins at the producer level B. All are features of an ecosystem. C. complex interactions between a variety of populations D. chemical cycling through the food chain E. input of solar energy
Which of the following attributes of internal control would be violated if the accounting clerk wrote checks to pay accounts payable?
a. Adequate design of documents b. Sound personnel procedures c. Periodic independent verification d. Separation of duties
Which of the following is implied by the requirement that a loss should be determinable and measurable to be insurable? I. The loss must be definite as to place. II. The loss must be definite as to amount
A) I only B) II only C) both I and II D) neither I nor II
An increase in nondiversifiable risk would ________
A) cause an increase in the beta and would lower the required return B) have no effect on the beta and would, therefore, cause no change in the required return C) cause an increase in the beta and would increase the required return D) cause a decrease in the beta and would, therefore, lower the required rate of return