Disney allowed a paint manufacturer to produce paint using the Disney brand name for a specific period of time. Disney paint is an example of ________
A) licensing
B) cobranding
C) family branding
D) ingredient branding
E) private-label branding
A
You might also like to view...
Investments in debt securities include all of the following except
A) U.S. treasury securities. B) corporate bonds. C) preferred stocks that are redeemable at the option of the issuer. D) commercial paper.
Which of the following is FALSE with regard to PDSA?
a. It stands for Plan, Do, Study, Act. b. It represents kaizen. c. It is known as the Juran Cycle. d. It is often represented in a circle.
If one wanted to find the probability of 10 customer arrivals in an hour at a service station, one would generally use the _____
a. binomial probability distribution b. Poisson probability distribution c. hypergeometric probability distribution d. exponential probability distribution
Which of the following is not a key financial manager in an organization?
A. Chief financial officer B. Treasurer C. Controller D. External auditor