Companies that produce many products for many markets may adopt a ________ marketing organization
A) flat
B) brand
C) product
D) matrix
E) top-down
D
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What is the marketing return on sales (marketing ROS) for a product line that generates $40 million in sales revenues with a net marketing contribution of $32 million?
A) 75% B) 80% C) 100% D) 125% E) 150%
Early notions of mass communication viewed mass society as both passive recipients of media messages and vulnerable to being manipulated. Which best describes current thinking?
A. Audiences are more vulnerable and passive than ever before. B. Television viewing in particular creates increased activity in the right hemisphere of viewers' brains. C. Internet use has led to increasingly passive recipients at the end of message transmission systems. D. Active receivers are not uniformly affected by mass communication messages. E. All of the above.
A transcendent education teaches students to think beyond self-interest and profitability-in fact, to
A. promote one's industry. B. consider sales and revenues over the strategic time frame. C. leave a legacy that extends beyond the bottom line. D. train one's successors. E. contribute to philanthropic causes.
Experts refer to the top left part of the search results page as the "golden triangle."
Answer the following statement true (T) or false (F)