The transactional model represents communication as static—more like a gallery of still photographs than a motion picture film
Indicate whether the statement is true or false.
Answer: F
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Sales of Starkman Block's flagship sneaker have been gradually dropping
During a weekly meeting, one of the sales executivesexplains that the rising popularity of the Internet and smartphones has meant people can purchase almost anything without having to physically go into a store. So, although Starkman Block retains customers who appreciate itsservice and quality, the company ismissing out on the impulsive buyer. The CEO sees the value of thisviewpoint and decides to make the company's products available online. Which solution should the CEO choose to maximize the benefits of going online? a. App b. Blog c. Tweet d. Wiki
The book suggests the following guidelines about integrating your presentation aid EXCEPT
A. Before your presentation, inspect the room for lighting and general set-up. B. Rehearse with your presentation aid. C. Determine your placement of the presentation aid in advance, so you audience can see the aid throughout the entire presentation. D. Always be prepared to do without.
Which step of the motivated sequence could be absent in a persuasive speech to convince?
a. the attention step b. the need step c. the satisfaction step d. the action step
Which of the following is NOT one of the listening barriers associated with information-processing?
a. Positive silence b. Processing rate c. Information overload d. Receiver apprehension