Joe is reviewing secondary data his company collected about seasonal variations in consumer spending because he is thinking about developing a new product line. The advantages of using these data include
A. they can be quickly accessed at a relatively low cost.
B. they are new and can be used to project overall demand.
C. they are historical data that can be used to accurately predict future trends.
D. they have been collected specifically for the purpose Joe is using it for.
E. their high cost can be justified by the results.
Answer: A
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