A good situation analysis is usually expensive and takes more time, compared with more formal research efforts such as a large-scale survey.

Answer the following statement true (T) or false (F)


False

A good situation analysis is very informative, takes little time, and is inexpensive compared with more formal research efforts like a large-scale survey. The virtue of a good situation analysis is that it can be very informative and takes little time.

Business

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Dynamo Inc, a motor company, started by selling sturdy, affordable, low-maintenance motorcycles in the U.S. Initially the firm pursued a single-segment focus, and targeted the middle-income group

When the company reached the point of full market penetration of the middle-income group, it marketed to a closely related attractive segment by introducing a line of luxury motorcycles for the high-income group of consumers. Which of the following type of market segmentation strategy does Dynamo Inc use when it targets the high-income group of consumers? A) multi-segment strategy B) adjacent-segment strategy C) mass-customization strategy D) niche-segment strategy E) mass-market strategy

Business

________ planning consists of repetition of the bottom-up or top-down planning process until all differences have been reconciled.

Fill in the blank(s) with the appropriate word(s).

Business

Which of the following is true of a proposal structure?

A) ?Short proposals use a formal report format. B) ?Long proposals use a memo format. C) ?Proposals do not include preliminary report parts. D) ?Proposals include the price to be charged or the costs to be incurred.

Business

The Occupational Safety and Health Administration promulgated a rule requiring warehouse employees to wear hardhats when in the vicinity of an operating forklift. The purpose of the hardhats is to protect employees from danger of falling objects. This rule is

a. an executive order. b. a statute. c. common law. d. administrative law.

Business