Communication audits are also known as focus groups

Indicate whether this statement is true or false.


FALSE

Communication & Mass Media

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Adam wants to know if his ad for the local city council candidate is more persuasive if the candidate attacks his opponent or focuses on his own political agenda. In order to test this, Adam could use:

a. a survey b. likert-scales c. an experiment d. a direct comparison

Communication & Mass Media

There are __________ steps involved in effective interview preparation

Fill in the blanks with correct word

Communication & Mass Media

Pat had to give an informative speech for his public speaking class. He wrote as his central

idea, ?Women-you can?t live with them, you can?t live without them, who understands them?? Explain what is wrong with this central idea. What will be an ideal response?

Communication & Mass Media

Audio bites should be presented as ______.

A. a teaser for an upcoming story B. a standalone piece of information C. part of an overall story D. follow up to a previous story

Communication & Mass Media