The difference between consumer sales promotion methods and trade sales promotion methods is
A. with consumer sales promotion, marketers try to persuade retailers to carry their products.
B. with trade sales promotion, marketers focus on trading with consumers.
C. consumer and trade sales promotions aim at retailers, but only trade sales promotions aim at wholesalers.
D. consumer sales promotions focus on getting consumers to buy their products, whereas trade sales promotions focus on getting wholesalers and retailers to buy.
E. trade sales promotions attempt to persuade people to buy at particular stores, whereas consumer sales promotions focus on persuading people to buy particular products.
Answer: D
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Organizations must communicate benefits information to employees so that they will
A. be motivated to work harder. B. be legally liable in an employee lawsuit. C. appreciate the value of their benefits. D. choose the least-expensive benefits package. E. be informed of future career opportunities within the organization.
Answer the following statements true (T) or false (F)
1. Computer software programs are used to solve layout problems as they guarantee optimal solutions. 2. ABC analysis is a tool for analyzing and designing processes. 3. A route sheet is an excellent communication tool because it shows the profit margin on the order. 4. A hexagon is one of the symbols usually used in a process chart. 5. A process chart shows costs and points of indifference.
Which of the following emphasizes parts of sentences
A) parentheses B) em-dashes C) commas D) en-dashes
Which of the following terms is correctly paired with its description?
a. supply warehouses: part of a manufacturing plant and used for long-term storage b. cross-docking warehouses: typically used for storing finished goods for a short period of time before they are sorted and shipped to their destinations. c. retail warehouses: storage from which sales to end consumers can be made d. intermodal warehouses: typically used for storing finished goods between two different modes of transportation