With ________, advertising expenditures and promotional efforts are directed toward the ultimate consumer.
A. B2B advertising
B. promotional pull strategies
C. trade advertising
D. promotional push strategies
E. market harvesting strategies
Answer: B
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Which of the following statements is true regarding a defined contribution pension plan?
A) The pension benefits to be received by the employee during retirement are defined in the plan. B) Defined contribution plans have the more complex accounting issues than defined benefit plans. C) Defined contribution plans do not define the benefits that the pension plan must pay to retired employees. D) Employers that use defined contribution plans are assuming more risks than employers that use defined benefit plans.
Which statement is correct?
a. in a normalized database, data about vendors occur in several locations b. the accountant is responsible for database normalization c. in a normalized database, deletion of a key record could result in the destruction of the audit trail d. connections between M:M tables are provided by a link table
The primary functions of management are ______.
A. producing change and movement B. producing positive leadership outcomes C. producing a creative vision D. producing order and consistency
In project management, PERT (program evaluation and review technique) ______.
A. uses a weighted average of optimistic, pessimistic, and most likely estimates to calculate the expected duration for an activity B. uses a deterministic approach to calculate the expected duration for an activity C. uses a simple average of optimistic, pessimistic, and most likely estimates to calculate the expected duration for an activity D. uses a most likely estimate to calculate the expected duration for an activity