A paintball "cat shoot" (at a painting of a cat) designed to raise funds for the local humane society while attracting attention and customers, is an example of:

A) guerilla marketing
B) lifestyle marketing
C) brand recognition development
D) poor marketing judgment due to alienating customers


A

Business

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Christine has just answered a prospect's question about some negative publicity her product received. To find out if her prospect has any more objections with which she should deal, Christine should:

A. lead into a benefit. B. use a trial close. C. use the questions approach. D. begin her demonstration. E. hand her catalog to the prospect.

Business

To obtain an injunction, the plaintiff must show the court that ________

A) an enforceable liquidated damages clause exists in the contract B) the defendant is engaged in the commission of a crime C) the contract will be reviewed using an alternative dispute resolution method if the injunction is not granted D) dollar damages are inadequate and that irreparable harm will be done if the injunction is not granted

Business

In general, minors are NOT personally liable for their torts.?

Indicate whether the statement is true or false

Business

How can marketers measure the success of their digital strategies?

What will be an ideal response?

Business