According to the text, in the study by Kenneth Leonard and Stuart Taylor, males watched
slides that were either neutral or erotic. In the erotic slide conditions, a female partner
either made negative comments (nonpermissive cues) or positive comments (permissive
cues) about the material. What was the major finding in this study?
a. Males in the permissive cues condition were more willing to deliver high levels of
electric shock to females.
b. Males in the nonpermissive cues condition were more willing to deliver high
levels of electric shock to females.
c. Males in the permissive cues were much more likely to express attraction toward
their female viewing partner.
d. Males in the nonpermissive cues condition were much more likely to express
attraction toward their female viewing partner.
e. The forbidden fruit effect: Males in the nonpermissive cues condition were much
more likely to favor legalization of pornography.
a.
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"The symbol is not the thing." is the central teaching of
A. General Semantics. B. Semiotics. C. Syntactics. D. Phonologics. E. Sapir-Whorf.
Which of the following steps is NOT required in the Research Process?
A. Use terms to search. B. Create research questions. C. Search only in online databases. D. Generate a list of synonyms.
Guidelines for successful brand extensions include
a. Screening all new brand extensions for congruence b. Earmarking all the compromises other brands make c. Identifying how your brand can emphasize profits d. Eliminating all brand packaging that is cocongruent
No matter what kind of listening is involved, the one constant, unvarying characteristic that must be present is a central idea.
a. true b. false