In 2008, BlackBerry's market cap peaked at $75 billion. By 2017 this valuation had fallen more than 90 percent, to $3.9 billion. BlackBerry fell victim to two important PESTEL factors in its external environment: sociocultural and technological. How did technology contribute to BlackBerry's decline?
A. BlackBerry failed to adapt to a groundswell that involved workers bringing mobile devices to work.
B. BlackBerry failed to produce an efficient emailing system using a keyboard.
C. BlackBerry failed to offer strong security features for its device.
D. BlackBerry failed to change its device into one that could perform multiple tasks effectively.
Answer: D
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What will be an ideal response?
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