The Coleman PR Group has been hired to promote the Rocky Top Marathon, which will take place in six months. Which of the following should be the first step the agency takes to promote the event?
a. working with local motels to participant discounts
b. creating a website with a schedule and course map
c. assembling goodie bags for participating runners
d. writing news stories about the history of the race
b. creating a website with a schedule and course map
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The interesting fact about the British filmmaking tandem Merchant-Ivory is that neither is British — nor is their principal screenwriter
Indicate whether this statement is true or false
The Hollywood “studio system” _______________
a) consisted of a stable of actors, directors and writers under contract to a single studio b) began its decline with the introduction of FM radio c) was modeled on a similar system in TV production d) led to the creation of hundreds of small studios around the U.S.
Matching
765) coordinate points 766) causal order 767) problem solution 768) summation 769) challenging the audience 770) spatial order 771) call for action 772) subordinate points 773) time order 774) topic order A) identifying a con?ict and offering a course of action B) conclusion that reinforces the main points of the speech C) posed to the audience and later answered during speech D) chronological framework E) the cause-and-effect format F) conclusion that motivates the audience to do something G) major ideas of speech that grow out of the thesis statement H) minor points that grow out of the major ideas I) organizing according to the relationship of their positions J) conclusion that encourages audience to think further about the topic K) breaking down main topic into smaller points
Illogic in a headline is a good thing; it makes the reader want to read a story
Indicate whether the statement is true or false