Which of the following is true of the Millennials?
A) They are the children of baby boomers and were born between 1977 and 2000.
B) They control an estimated 70 percent of the disposable income in the U.S.
C) They have reached their peak earning and spending years.
D) They were the first to grow up in the Internet era.
E) They are less immersed in technology than Gen Xers.
A
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Advantages of online focus groups include all of the following EXCEPT:
A) geographic distance is overcome for respondents. B) client can observe from home or office. C) respondents can be re-contacted easier. D) people are less inhibited in their responses. E) costs are equivalent to traditional focus groups.
List and explain the nonfinancial resources that are crucial for the success of a business.
What will be an ideal response?
What are trade barriers and why might a government adopt them as a policy? Explain how three examples of trade barriers function
What will be an ideal response?
A marketer analyzing the types of media viewed and used by members of a target market is analyzing the ________ element of the marketing mix
A) product B) promotion C) place D) physical evidence E) people