Burns outlined leadership in his seminal work in 1978 and described leadership as ______
A. quite different from power
B. quite similar to power
C. equivalent to power
D. about use of power and authority
A. quite different from power
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For buzz marketing to be successful, the brand must stand out and have a distinct advantage over current products on the market
Indicate whether the statement is true or false
Customer satisfaction data is used by various companies for calculating senior executive bonuses
Indicate whether the statement is true or false
Viva, Inc. bought machine X for $18,000 two years ago. The machine had no residual value and had an estimated useful life of 10 years. If the company uses the straight-line depreciation method, calculate the current book value of the machine
A) $14,400 B) $3,600 C) $19,800 D) $18,000
Reference pricing is
A. listing the manufacturer's suggested retail price on the price tag along with the store's lower price. B. mentioning the price that other retailers charge for the same product on the display for the product. C. using a consumer's internal perceptions of what the appropriate price should be to help price a firm's products. D. pricing a product at a moderate level and positioning it next to a more expensive model or brand. E. using prices in advertising so that customers will have a point of reference when they come to the retail facility.