All the effort you put into a sales message goes to waste if the reader fails to act. Identify three types of motivators that you might include to give the reader an extra "push" and provide an example of each
Because readers often need an extra push, consider including additional motivators, such as the following:
Offer a gift: You will receive a free iPad mini with the purchase of any new car.
Promise an incentive: With every new paid subscription, we will plant a tree in one of America's Heritage Forests.
Limit the offer: Only the first 100 customers receive free travel mugs.
Set a deadline: You must act before June 1 to take advantage of these low prices.
Guarantee satisfaction: We will return your full payment if you are not entirely satisfied-no questions asked.
Most sales letters also include postscripts because they make irresistible reading. Even readers who might skim over or bypass paragraphs are drawn to a P.S. Therefore, use a postscript to reveal your strongest motivator, to add a special inducement for a quick response, or to reemphasize a central selling point.
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Which is a good suggestion for reducing the symptoms of CA?
a. Practice systematic desensitization. b. Avoid looking at your audience members. c. Memorize your entire speech. d. Begin practicing the night before your speech.
Carl and Ron both work in road construction. They know that several jobs are going to be up for public bids, and agree between themselves that Carl will bid on one job and Ron will bid on the other, so that they both have work for the summer. When the bids are opened, Carl realizes that Ron has bid on both jobs. Ron is awarded both contracts. If Carl now wants to sue Ron for breach of contract:
a. Carl would probably win on the basis of promissory estoppel since he has detrimentally relied upon Ron's representation that he would not bid. b. since Carl is less at fault than Ron, the court will likely award Carl damages. c. the agreement will not be enforced by the courts because it violates public policy. d. the agreement will not be enforced by the courts because it obstructs the administration of justice.
Minna is a 50% owner of a calendar-year S corporation. During the current year, the S corporation had ordinary income of $400,000, short-term capital gain of $150,000 and a charitable contribution of $30,000. What does Minna report for the year from the S corporation?
What will be an ideal response?
Describe the ideal approach for a project manager to develop optimal estimates for a project's time and costs.
Fill in the blank(s) with the appropriate word(s).