Market segmentation helps firms decide how to allocate their marketing resources in a way that maximizes profit.
Answer the following statement true (T) or false (F)
True
By understanding the needs and wants of its market segment, marketers are able to funnel resources toward more profitable markets.
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Exclusive dealing that creates a monopoly comes under the scope of the Clayton Act of 1914
Indicate whether the statement is true or false
For most marketers, customer relationship management is exclusively a matter of customer data management
Indicate whether the statement is true or false
The Mazur plan separates responsibility for buying and selling activities between two key executives
Indicate whether the statement is true or false
Why do you want to remove any fluff from your business plan?
a. Decorative language can be distracting. b. Direct language is best. c. Jargon can take away from the main message. d. all of these