What tends to be the most difficult audience variable to analyze today?

a. affectional orientation
b. religiousness
c. relational status
d. gender


Answer: d

Communication & Mass Media

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Which of the following strategies is recommended in your

textbook for overcoming confusion and misinformation? a. State the misconception. b. Include a value step in the introduction. c. Use analogies. d. Define essential features. e. Use presentation aids.

Communication & Mass Media

In his speech on Aphrodite, Ted stated that "her eyes were pools" and went on to compare their beauty to that of the sea . The phrase "her eyes were pools" is a use of _____

a. a simile b. a metaphor c. parallelism d. personification

Communication & Mass Media

Which of the following observations is NOT credible?

A. The Internet is the one place where profanity can be used openly with no prohibitions. B. Older people in the United States may be less tolerant of profanity than are younger people. C. In general, men use profanity more than women do, especially in public. D. Profanity is so common currently that once-forbidden words have practically lost their impact.

Communication & Mass Media

A thesis statement should be stated as a single declarative statement

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media