Because unintended lane changes by distracted drivers are responsible for 43% of all highway fatalities, Ford Motor Co. and Volvo launched a program to jointly develop a technology to prevent accidents by sleepy or distracted drivers. A device costing $260 tracks lane markings and sounds an alert during lane change. If these devices are included in 100,000 new cars per year beginning 3 years from now, determine the present worth of the cost over a 10-year period at an interest rate of 10% per year.
What will be an ideal response?
P = 100,000(260)(P/A,10%,8)(P/F,10%,2)
= 26,000,000(5.3349)(0.8264)
= $114.628 million
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