PMs are _____
a. bonuses paid to retail salespeople by manufacturers based on sales of their products
b. promotional allowances paid to retailers by manufacturers and wholesalers
c. point-of-purchase promotions developed by manufacturers
d. premiums to buyers to induce their purchase of a manufacturer's products
a
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In general, planning has many benefits. However, planning also has two cautions of which one must be aware. Discuss these.
What will be an ideal response?
________ are important because they give the negotiator power to walk away from any negotiation when the emerging deal is not very good.
Fill in the blank(s) with the appropriate word(s).
What is the dominant operations mindset for a service non-entity?
What will be an ideal response?
The communication role of _______________ is one that usually represents two organizations and knows things that outsiders would not hear or understand (like rumors or gossip).
a. Interlocker b. Boundary spanner c. Environmentalist d. Representative