Advertisements and packages for Kellogg's Smart Start breakfast cereal include the seal of the American Heart Association, indicating that it is a hearty-healthy choice. This seal can influence consumers to purchase this brand because the American Heart Association has a reputation of trustworthiness and expertise. The seal appearing on packages and in advertisements represents a _____.
A) third-party endorsement
B) testimonial
C) two-sided message
D) sponsorship
E) message frame
A) third-party endorsement
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A prerequisite for creativity seems to be
a. superior intelligence. b. somewhat bizarre or eccentric life styles. c. a greater-than-average range of knowledge and interests. d. a preference for simplicity.
In a randomized block design, subjects are matched on gender. Since gender is measured on a nominal scale, ____ was used in matching participants
a. leveling b. stratifying c. counterbalancing d. blocking
One severe limitation of standard experimental design is that whereas there are
many subjects, there is typically only one situation. Yet researchers routinely generalize about situations as well as subjects. One way to deal with this is (a) random assignment of subjects to groups (b) random sampling of subjects (c) assigning subjects to groups in turn, so that the first subject who shows up is put in one group, the second into the other, etc. (d) sampling of situations
A catatonic state in a schizophrenic patient most often refers to ________ and can also refer to
A. muscle rigidity; compulsions B. excitement; obsessions C. immobility; compulsions D. muscle rigidity; waxy flexibility