Answer the following statement(s) true (T) or false (F)
1. Direct marketing is the interactive use of advertising media to stimulate a behavior modification.
2. Ambient marketing is the interactive use of advertising media to stimulate a behavior modification.
3. One benefit of direct marketing is that it speaks to the masses all at once.
4. Direct marketing is useful with launching new product trials.
5. Direct marketing includes the presentation, the offer, and the creative.
1. True
2. False
3. False
4. True
5. False
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