What focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships?
A. Customer relationship management
B. Electronic data interchange
C. Business-to-consumer marketing
D. Strategic partnerships
E. The marketing concept
Answer: A
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A company reports total assets of $920,000 and stockholders' equity of $540,000. Calculate the debt ratio. (Round your answer to two decimal places.)
A) 36.99% B) 41.30% C) 58.70% D) 70.37%
Which of the following questions would the internal business perspective of the balanced scorecard attempt to answer?
A) How does the company continue to improve, learn, and grow? B) How do customers view the company? C) Which business processes must the company excel in? D) How does the company create value for its stakeholders?
Which term below is defined as an overarching plan of action to guide top-level managers in creating, evaluating, and implementing decisions and objectives that lead to success?
a. Operational planning b. Tactical planning c. Divisional strategy d. Organizational strategy
Adjusting entries made at the end of an accounting period accomplish all of the following except:
A. Assuring that financial statements reflect the revenues earned and the expenses incurred. B. Updating liability and asset accounts to their proper balances. C. Assuring that external transaction amounts remain unchanged. D. Assigning revenues to the periods in which they are earned. E. Assigning expenses to the periods in which they are incurred.