New Balance makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to "feel the trail." Its 1260v2 shoe incorporates Stabilicore technology to "deliver a plush, smooth, and stable ride." And its Made in America, top of the line, 990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability, a stability-enhancing ABZORB? idsole, and ENCAP to promote a healthy gait." The strategy of appealing to different types of customers in this way is an example of
A. product definition.
B. market specific selection.
C. market segmentation.
D. mass customization.
E. single chain marketing.
Answer: C
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The system that enables users of an ERP system to view source documents from any location is:
a. electronic data interchange b. local area network c. digital image processing d. electronic commerce
During the speech, Barbara takes time to make eye contact with various audience members. Which strategy for using her anxiety to perform more effectively is Barbara employing?
a. Preparing thoroughly b. Visualizing a positive experience c. Reminding herself that the audience cannot usually see or hear fear d. Focusing on her audience, not herself
Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed
This is an example of what level in the consumer-value hierarchy? A) pure tangible good B) basic product C) augmented product D) potential product E) generic product
Preventive controls that provide early fraud detection opportunity include:
a. independent checks. b. segregation of duties. c. documents and records. d. financial statement reviews